If you’re a 65-year-old business owner who has always struggled to adapt to what the internet now has in store, the advent of Artificial Intelligence (AI) bots such as ChatGPT has probably made you want to pull your hair out the most when trying to familiarize yourself with the internet to maximize the potential of what your business has to offer.
But you mustn’t fret any longer, for here are the 10 best ways to quickly familiarize yourself with AI and see substantial improvements in all aspects of your business.
Enrolling in beginner-level AI courses can be the ideal starting point to get a good grasp on AI and begin to have a thorough understanding of its potential in business and how it can serve as a complement to your business. Such courses provide a foundational understanding of AI usage that is easy to build upon yourself and help make AI accessible to those with limited technical knowledge.
You can find such courses on platforms such as Coursera, Khan Academy, and edX.
An excellent course on Coursera is Andrew Ng’s “AI for Everyone,” specifically designed for non-technical individuals. It covers the fundamentals of AI, its applications, and how it impacts businesses.
If you’re looking to implement AI-based strategies into your business, hiring an AI consultant may prove to be quite effective.
AI Consultants possess the capability to evaluate a business’ unique needs and recommend situations tailor-fit to the constraints of your business. They’d be able to help identify opportunities for automation, process optimization, and cost reduction, and also assist in helping you select the right AI tools, technologies and vendors for your business.
There are several books available on artificial intelligence for non-technical individuals as well, with a couple of examples being “Artificial Intelligence Basics” by Tom Taulli and “AI Superpowers” by Kai-Fu Lee.
All these books provide insight into the current state of AI and what is in store for its future, making it a seamless process to understand AI and integrate it in your business.
AI is also well capable of having a significant impact on customer acquisition and retention.
Two excellent tools for this are Salesforce Einstein and HubSpot, which leverage machine learning to analyze customer data, predict behavior and upcoming trends, and automate personalized interactions with every customer.
Such systems enable businesses to deliver targeted marketing campaigns, identify potential leads and cultivate customer relationships effectively.
AI can also be your best friend with advanced tools and capabilities for marketing, prime examples being Google Ads and Facebook Ads.
Both incorporate AI to optimize ad campaigns and target the pertinent demographic at the right time, which can help in segmenting audiences.
This capability also extends to email marketing platforms, like Mailchimp.
Mailchimp helps businesses streamline their email marketing efforts with personalized email campaigns, predictive analysis, A/B Testing, automated email send times, and many more tools.
To keep up with the latest trends in the world of AI, attending AI-related webinars and seminars can be an excellent way to do so. Such events often have industry experts as guest speakers who can share practical insights that can help better your understanding of AI and implement the learnings into your business.
If you’re really looking to expedite the process of familiarizing yourself with AI without spending a penny, then online forums and communities would probably be your best bet.
LinkedIN groups and Reddit subreddits such as r/artificalintelligence are great resources that can give you the opportunity to engage in discussion with individuals with varying levels of AI understanding, and also seek advice from members well versed in the craft.