When I started my podcast and my business, the first thing that people would ask me was: what is so different about you/your product/your service?
You may have heard of Seth Godin’s concept of a “Purple Cow” - the idea that in a field of cows if there were a purple cow, it would stand out. The point he was getting at is that you have to be remarkable to stand out in today’s market. He later wrote a blog post titled “ridiculous is the new remarkable” where he argued (as the name implies) that being ridiculous is the new way to stand out in crowded markets.
All this marketer talk about standing out got my head spinning. How am I supposed to stand out in my market? How am I different? How do I become a purple cow? Am I remarkable? Should I do something ridiculous?
In the early days, when people would ask me what’s differnet about me, I’d take it as a personal attack. It felt like they were saying, why bother doing what you’re doing if you’re not different from all the other people doing it?
As my podcast and my business has evolved over time, I’ve come to find that there were several ways that I was already different. My problem was that I didn’t know how to communicate the ways that my podcast and business were different.
If you’re struggling to answer how you’re different, you’ve come to the right place. In this guide we’ll give you a list of ideas to help get your mind going and give you clarity on what your differentiator is.
Whether you have a YouTube channel, a podcast, a blog, or are posting on social media, there are a number of ways to differentiate the content you make from the seemingly endless sea of competition.